The airline currently has the largest following on LinkedIn in the Middle East with over 500,000 followers. The airline also has over 11 million followers on Facebook.
The airline uses the above-mentioned two social media platforms – and others as well – to recruit cabin crew, mid-management team, on-ground staff and others employees.
The group also advertises on the Facebook and LinkedIn to meet needs of its staff recruitment.
Amira Al Awadhi, Vice President National Recruitment and Development for Emirates Group said: “With the tremendous growth of a number of industries in the Mena region, utilizing socially and technologically led recruitment strategies are essential to attracting both active and passive talent… Our aim is to continue to move forward and innovate in the business of talent acquisition, because our people are what give us an added edge in today’s competitive business environment.”
Emirates Group recruitment on Thursday hosted its first conference around best recruitment practices through technology and social sourcing.